Syllabus
STRATEGIC MANAGEMENT (BMB 301)
UNIT 1 : Introduction: meaning nature, scope, and importance of strategy; Model of strategic management, Strategic Decision-Making Process. Corporate Governance: Composition of the board, Role and Responsibilities of the board of directors, Trends in corporate governance, Corporate Social Responsibility. Case Studies and Latest Updates.
UNIT 2 : Environmental Scanning: Understanding the Macro Environment: PESTEL Analysis, Industrial Organization (IO) & the Structure Conduct Performance (SCP) approach, Porter’s Five Forces Model, Understanding the Micro Environment: Resource Based View (RBV) Analysis, VRIO Framework, Using resources to gain Competitive advantage & its sustainability, Value Chain Analysis. Case Studies and Latest Updates.
UNIT 3 : Strategy Formulation: Situational Analysis using SWOT approac. Business Strategies: Competitive Strategy: - Cost Leadership, Differentiation & Focus, Cooperative Strategy: - Collusion & Strategic Alliances. Corporate Strategies: Directional Strategy: Growth strategies, Stability Strategies & Retrenchment Strategies. Corporate Parenting. Functional Strategies: Marketing, Financial, R&D, Operations, Purchasing, Logistics, HRM & IT. The sourcing decision: Outsourcing & offshoring Case Studies and Latest Updates.
Unit 4 : Strategy Choice and Analysis: Scenario Analysis Process, Tools & Techniques of strategic Analysis: BCG Matrix, Ansoff Grid, GE Nine Cell Planning Grid, McKinsey’s 7’S framework. Case Studies and Latest Updates. Strategy implementation: Developing Programs, Budget and Procedures, Stages of Corporate Development, Organizational Life cycle, Organizational Structures: Matrix, Network & Modular/Cellular; Reengineering and Strategy implementation, Leadership and corporate culture, Case Studies and Latest Updates.
Unit 5 : Strategy Evaluation & Control: Evaluation & Control process, Measuring performance: types of controls, activity based costing, enterprise risk management, primary measures of corporate performance, balance scorecard approach to measure key Performance, responsibility centers, Benchmarking, Problems in measuring Performance & Guidelines for proper control. Strategic Audit of a Corporation. Case Studies and Latest Updates.
